Bushmills Irish Whiskey Launches #BLACKBUSHSTORIES
A campaign showcasing breakthrough Irish talent who are creating waves
Collaborators will hail from all corners of the country, exploring the worlds of photography, leather making and charcuterie.
The Old Bushmills Distillery has been crafting whiskey since King James I granted it the world’s first license to distil in 1608. When most people in Ireland were farming or making linen, Bushmills® Irish Whiskey was challenging the status quo and forging its own path.
That spirit of innovation, passion and independence is how the brand still lives and breathes some 400 years later and, this year, Bushmills Irish Whiskey is partnering with talent across the island of Ireland who are driven by those same progressive traits, and who share the courage to follow their passion and go against the grain.
#BlackBushStories is a unique collaboration series from Bushmills® Black Bush®, featuring the stories and crafts of independent, spirited and extraordinary Irish individuals who challenge traditional thinking in their fields and live outside the box. The campaign will take the form of an immersive event series in venues across Ireland over the coming months.
Bushmills Black Bush, will explore the worlds of photography, leather making and charcuterie to showcase those who are making their mark and pioneering their craft with great success. Highlighting the unrivalled character of each of the collaborators, #BlackBushStories will inspire others to follow in the footsteps of these creative spirits and embrace their own talents.
The soon-to-be-revealed collaborators are disrupters, experimenters and innovators in their fields who have taken risks, tried new options, failed, succeeded and been guided throughout by their own creativity and passion. #BlackBushStories is dedicated to that independent spirit – to people who stand out from the crowd to revolutionise their industry.
Held in Ireland’s leading venues, the eclectic mix of events will include an interactive lesson in mobile photography, a leather-making workshop and a meat curing masterclass hosted by the people who are currently creating waves in their industries, inviting consumers to embrace their own passion and creativity.
Specially-created Bushmills Irish Whiskey serves showcasing the signature rich, fruity notes and velvety smooth character of Black Bush will be exclusively available to attendees at each event, introducing consumers to the premium malt blend and its undeniable flavour.
More information about the Bushmills Irish Whiskey #BlackBushStories event series and the local talent involved can be found at blackbushstories.com. To join in the conversation and keep up to date with the #BlackBushStories series, follow Bushmills Irish Whiskey on social media.